MEET YOUR MARKETING TEAM
Since 2018, Red Cape Consulting has been the marketing engine behind some of the most respected names in the global coaching community.
From career consultants to transformational leadership coaches, we assist brilliant and busy impact leaders like you in meeting their most audacious goals! Our highly experienced team of marketing specialists is at your service.
Integrity and empathy drive us. We understand how hard it is to grow your business AND run your business simultaneously. Let us take marketing off your plate so that you can focus on doing what you love.
Meet the awesome team you’ll be partnering with!
Tiffany Pavelka
Founder & Marketing Strategist
Chris Bartnick
Senior Copywriter
Susan Jerrell
Hope Berk
Marketing Manager
Anne Giguere
Brand Graphic Designer
Sherri Martinez
Website & Tech Specialist
Jazzell Castanaga
Marketing & Admin Coord.
Tiffany Pavelka
Founder & CEO, Marketing Strategist
Tiffany is Your…
Strategic marketing partner, big-picture thinker, and trusted problem-solver. She has a gift for seeing how all the pieces of a business fit together, identifying what needs attention, and turning complex ideas into clear, actionable marketing strategies. Tiffany brings the right people and resources together to move your vision forward and create meaningful results.
When Tiffany is Not Working, She…
Loves spending time with her kids, connecting with horses, traveling, and discovering new experiences along the way.
Sherri Martinez
Website and Tech Specialist
Sherri is Your…
Go-to tech expert for building websites and online systems that help your business grow. She will help bring your vision to life online.
When Sherri is Not Working, She…
Is spending quality time with her family, thrifting, or creating a new dish in the kitchen.
Anne Giguere
Brand Graphic Designer
Anne is Your…
Super creative, experienced person to bring your brand to life!
When Anne is Not Working, She…
Is hanging out with her husband and two girls, crafting and traveling!
Jazzell Castanaga
Marketing & Admin Coordinator
Jazzell is Your…
Behind-the-scenes powerhouse, ensuring every digital marketing task is completed efficiently and on time. From scheduling content to designing engaging graphics, she plays a vital supporting role in bringing your brand to life, keeping all the moving pieces of your social media presence running smoothly.
When Jazzell is Not Working, She…
Is in her little garden tending to her plants or hanging out with her kids and family.
Susan Jerrell
Strategist & Senior Copywriter
Susan is Your…
Marketing message whisperer, wordsmith, and copywriting extraordinaire—plus a sharp marketing strategist who sees the big picture. She’s here to turn your thoughts and desires into engaging, customer-driven copy that produces results and aligns with your broader brand and business goals.
When Susan is Not Working, She…
Can be found curled up with a good book, traveling with her husband, watching sports or tending her flower and vegetable gardens.
Hope Berk
Social Media Manager
Hope is Your…
Dedicated social media manager, and lover of all things marketing, here to bring your dreams to reality!
When Hope is Not Working, She…
Is probably snuggled up with a dog somewhere, exploring vintage stores, or spending quality time with family and friends.
Chris Bartnick
Senior Copywriter
Chris is Your…
Friendly, neighborhood wordsmith! A master of the written word with a penchant for prose, she truly is the ultimate chameleon of copy. With her uncanny knack to create content in a voice so close to your own, you’ll find yourself wondering if you actually penned it. From social media posts and website copy or engaging newsletters and emails, if you have a message you’d like to communicate, she’ll find the perfect way to make it resonate with your audience!
When Chris is Not Working, She…
Is most likely hanging with her hubby and two adult children, playing remarkably unskilled pickleball, fostering local rescue pups, fundraising for her breast cancer charity, cheering for Alabama football (roll tide!) and enjoying a glass of wine.
Our Mission
Red Cape Consulting specializes in relationship-based marketing, leveraging the latest tools and strategies to transform thought leaders’ visionary ideas into tangible, impactful outcomes. We empower them to cultivate authentic, life-long connections with their audience.
Our Values
We value AUTHENTICITY and integrity in every single interaction.
We display EMPATHY for your journey with respect, care, and thoughtfulness.
We strive to form lasting RELATIONSHIPS to help you achieve your wildest goals.
We care about open, honest, heartfelt COMMUNICATION, and taking personal responsibility.
We ensure there is an ALIGNMENT between our delivery and our promises by measuring and reporting on specific metrics and milestones.
Read What Our Clients Are Saying
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