You’re a brilliant (yet super busy) Coach and Thought Leader.
You have clients to attend to.
Courses to deliver.
Exciting business opportunities to seek out!
The last thing you need to think about is your Marketing. And frankly, you probably don’t have the energy or desire to micro-manage multiple contractors.
Besides, when you’re trying to do a bunch of Marketing yourself, it’s really hard to maintain consistency.
And a consistent brand presence is VERY important.
For instance, using a signature color in your brand can boost your brand recognition by 80% (Reboot). And a consistent presentation of a brand has been seen to increase revenue by 33% (Lucidpress).
Those numbers make a very compelling case to create a brand that is authentic, strong, and memorable for your clients – across ALL your marketing channels and touchpoints.
DIY Marketing doesn’t honor your time or your talents. Ask Karen Cappello, MCC.
As an ambitious and seriously talented business coach, Karen launched her programs, and juggled the marketing, logistics, and delivery herself. In time, managing the end-to-end details of her business came to be extremely draining as it wasn’t her Zone of Genius.
Eventually, details started slipping through the cracks when she noticed little things like expired pricing on her website that still hadn’t been updated days later.
After partnering with Red Cape, Karen was able to confidently become the face of her business and focus on sales and delivery. Today, Karen fondly refers to Red Cape as her ‘Elf on the Shelf’. She has been able to:
✨Take back so much of her time every week
✨Return to doing what she loves
✨Show up fully for her clients
✨Grow her business to capture exciting opportunities
So this Halloween (and beyond) don’t let your marketing spook you.
Trying to DIY your Marketing is NOT the best use of your time and creativity.
If you’re an ambitious coach, let Red Cape deliver outstanding results for your business!
Get in Touch 🙂