Your website is one of the most powerful tools for your business. 💪

A staggering 150 new websites are born every minute. That’s right, 150 websites! People all around the world create them for various reasons, like businesses, charities, clubs, and even for fun. With tons of online builders available, it’s no secret that building a website has become more accessible than ever. Yet, it’s crucial to remember that not all websites are created equal.

A well-designed and functional website is a crucial to your marketing and sales strategy. As an executive coach, it may be easy to push aside investing in creating or updating your website. Yet your website is the face of your business, the first thing your prospective clients see. It’s your digital storefront that never closes, always ready to make an impact. A beautifully designed and fully functional website is not just an option, it’s a necessity for a successful marketing and sales strategy. So, investing in your website is investing in your business’s future!

Think of your website as having a salesperson 24/7! Let’s look at a few benefits of having a well-designed and functional website.

🖥️ Building Trust

Three out of 4 users will assess the legitimacy of your company based on your website design. Designs that look professional and fresh encourage trust. Outdated and poorly designed websites might cause doubts for your prospects.

Many of the visitors to your website may not have a personal connection to you. In those cases, your website sets the first impression for your business. Even if someone was referred to you, it’s important to set a positive impression – showcasing your brand and capturing the attention of your prospects.

A professional site signals trust with your audience. It also elevates your customer service appeal. An updated and modern web design is the equivalent of a friendly face greeting your new visitors.

🖥️ Usability

Have you ever visited a website and gotten completely lost? This experience can be frustrating and is an easy way to make someone click out of your website. Visitors’ attention spans are short. If your navigation is poor, you’ll discourage your audience from engaging on your page.

A properly designed navigation will help them get to the information they need quickly while encouraging them to check out additional information. When it’s simple to get around the site, visitors are more likely to check out something that catches their eye. We want our visitors to stay on our website because when they do, it can lead to….

🖥️ Conversions

Your website design and function can highlight calls to action, promote unique offers, and make it easier for consumers to find buttons and other clickable features. This drives them toward the actions you want them to take.

By placing different calls to action throughout your website (not just on the “Contact Us” page), you increase the chance of visitors taking the next action toward a conversation.

🖥️ Responsiveness

Technology changes in the blink of an eye, and many websites today are built without knowledge of different mobile devices. When you visit those websites, they are impossible to navigate.

Responsive design ensures that your visitors have a good experience on your site, no matter what device they use. A well-functioning website will adapt to ensure the view is sized appropriately for any device. This is valuable for keeping leads engaged and interested in your site. A well-built website accounts not only for now but for the future.

Your website is an essential asset for your business, providing immense value and potential for growth.

Think about the websites you’ve visited in the last couple of days. Did their website design accomplish each of these 4 benefits? We’d love to get your take! Add your thoughts in the comments. And if you’d like to take your website to the nexts level, reach out for a complimentary call – we’re happy to help!