The Expertise Trap: Why Doing Less In Business Is More
When people first start a business, they often assume their biggest challenge will be marketing. They worry about social media, websites, visibility, networking, and how they’ll find clients. Yet in my experience, most of the time the problem isn’t marketing. It’s...
How to Find Joy In Your Business Again
One thing I’ve noticed in conversations with business owners lately is that many of us are asking different questions than we did a few years ago. Early on, the focus is often on growth. We want more clients, more visibility, more opportunities, and more momentum....
When Referral-Based Growth Stops Being Enough
I had a conversation about business growth recently with a highly experienced executive coach. She’s successful, respected, and has built her business almost entirely through referrals. And yet, she found herself in a place that many business owners don’t talk about...
The Real Reason Your Business Feels Invisible
I had a conversation recently that I haven’t been able to stop thinking about. Not because it was about some groundbreaking marketing strategy or a new social media tactic, yet because it touched on something I see constantly with coaches, consultants, and...
What Leadership Taught Me About Letting Go of the Answers
There was a time in my career when I thought being a strong leader meant having the answers. I was the kind of manager who would say: here’s what needs to happen, here’s how you need to do it, and here’s when I need it done. I was so focused on the result that I...