The Expertise Trap: Why Doing Less In Business Is More
When people first start a business, they often assume their biggest challenge will be marketing. They worry about social media, websites, visibility, networking, and how they’ll find clients. Yet in my experience, most of the time the problem isn’t marketing. It’s...
How to Find Joy In Your Business Again
One thing I’ve noticed in conversations with business owners lately is that many of us are asking different questions than we did a few years ago. Early on, the focus is often on growth. We want more clients, more visibility, more opportunities, and more momentum....
When Referral-Based Growth Stops Being Enough
I had a conversation about business growth recently with a highly experienced executive coach. She’s successful, respected, and has built her business almost entirely through referrals. And yet, she found herself in a place that many business owners don’t talk about...
How to Build Momentum in Your Business
A conversation this week reminded me of something I say often: No one will work as hard for your business momentum as you will. I was speaking with someone in the early stages of building their business. They had joined a shared space that promised growth,...
You Don’t Have to Do Everything in Your Business
I jumped on a call recently right after a run, doing the mental math most parents know well: How much time do I have before kid pickup? Do I have enough runway to be fully present here? That moment felt like a snapshot of the season I’ve been in lately. I run a...