Sandra Clark – Success Story

The Challenges

What challenges did Sandra want Red Cape to address?

A life-long learner at heart, Sandra initially managed her marketing and operations single-handedly. She diligently learned the latest tactics, particularly for her newsletter and CRM. 

Doing this religiously for 10 years, she found the process increasingly draining and distracting. She wanted to step back from logistics and focus on interacting with her clients. 

Why did Sandra face this challenge?

Sandra’s approach to operating all her business single-handedly took her away from her Zone of Genius. Being an expert at writing her newsletters and recording her videos – she found it a challenge to make them look pretty and catch every formatting detail.

Eager to nurture her growing business and interact with her clients, she knew she needed outside help. 

What initial solutions or marketing companies did Sandra try prior to Red Cape?

Sandra initially hired a couple of VAs for a few years to handle her newsletter and manage her CRM system. However, not particularly pleased with the results and facing communication and feedback issues, Sandra often ended up doing much of the work herself at the last minute.

For Sandra, working with Red Cape is a welcome change. She loves Red Cape’s approach of treating her business with the same care as their own. As she has seen, Red Cape is very flexible and up for any challenge – responding with an immediate solution. “There is this partnership of equals which I really love,” says Sandra.

The Solutions

Why did Sandra choose Red Cape?

Sandra met Tiffany in a coaching program and immediately appreciated Tiffany’s integrity and warm, friendly demeanor, and found there to be an instinctive values alignment. She discovered this same alignment with the rest of the team at Red Cape and began confidently handing off larger pieces of her marketing and operations.

She was further convinced of Tiffany’s credibility and expertise when a mutual coaching friend, Karen Cappello, committed to working with Red Cape. 

How did Red Cape help Sandra solve this challenge?

Red Cape allowed Sandra to focus on writing her newsletter – the part she enjoys most – while they format, design, add videos, and feed it into the system, ensuring all links work and navigating the technical quirks of her CRM.

The partnership is a huge relief to Sandra as she knows everything is completed as requested – with Red Cape even suggesting newer and better ways to streamline her process. With much of her business coming from nurturing her mailing list and sending them LinkedIn tips, Red Cape streamlined this important business development aspect for her.

As Sandra resumed posting videos, she relied on Red Cape’s expertise for editing, uploading, thumbnail creation, and optimization, which has yielded impressive results. Additionally, Red Cape’s tech experts optimized her Google My Business page to appear in more searches, significantly increasing her visibility.

How did this solution impact Sandra’s business?

From 2020 to 2022, Sandra’s email open rate has increased by 18.1%. Sandra garnered 4,052 views on her YouTube channel in the last year and continues to steadily increase her subscriber count.

Sandra confirms her partnership with Red Cape increased her business by at least 20%. She is back to having fun with it and giving her main energy to interacting with her clients.

“I’m not fiddling with technology anymore. This has allowed me more time to spend with my clients. I’m really grateful,” Sandra says. “My life is so much easier now, and I can spend that time making money instead of spending it on something I don’t enjoy.

What was the timeline?

Her trust and confidence in Red Cape were immediate. Sandra now finds herself returning to her Zone of Genius and has an expert team in her back pocket to pass off the aspects of her business she doesn’t enjoy as much. The turnaround time surprised Sandra as tasks that usually take her an hour, get done in 5 minutes with Red Cape.

The Road Ahead

Were there any unexpected/surprising benefits that Sandra was also able to receive with Red Cape?

Sandra frames her answer quite honestly, “I realized I like being taken care of. I was brought up with, ‘I have to take care of myself’. I don’t really like going to fancy hotels where they do everything for you. That feels uncomfortable to me. With Red Cape, I discovered I love being taken care of. That was my biggest surprise!”

Additionally, Sandra came to appreciate the holistic nature of Red Cape’s services. She started by handing over her newsletter, and over time, handed off more and more aspects of her marketing and operations, pleased to find that Red Cape is skilled at taking the ball and running with it. 

Has Sandra signed on for additional services than what she initially engaged Red Cape for?

Starting with proofreading and ensuring her newsletter is ready to publish, Sandra also handed over the management of her CRM.

Additionally, she relies on Red Cape to publish and optimize her videos, polish her Google My Business page, and act as a sounding board for her business development.

She has found Red Cape to be adept at stepping in to take care of her marketing and operational tasks and getting them done quickly without trial and error.

Recently, Sandra had Red Cape re-write and design the services page on her website. This has enabled her to streamline her message and make it easily digestible.

What benefits does Sandra anticipate long-term with Red Cape?

Sandra says, “Working with Red Cape has allowed me to keep doing what I love for as long as possible. Honestly, if I had to do all these other parts, I would have had to retire earlier because it would be too much of a burden.”

Having struck a very positive cadence in her relationship with Red Cape, Sandra looks forward to spending her time connecting with her clients one-on-one and enjoying a nice and comfortable life where she can focus on the parts of her business she loves the most.