Ad Astra Coach Alliance – Success Story
Meet Phyllis Collins, ACC; Andy Huckaba, PCC; Teresa Schwab, LMSW, MCC
Co-founders and Partners of Ad Astra Coach Alliance
Ad Astra Coach Alliance is a transformative coaching organization that offers tailored, hands-on relational coaching partnerships that empower individuals and organizations to cultivate a culture of innovation, effectiveness, and compassionate accountability, motivating everyone to bring their best to work.
They believe true success comes from investing in people. With a diverse team of highly experienced, professional coaches, they deliver tailored solutions that drive creativity, productivity, and a culture of growth. Working closely with clients to understand their challenges and aspirations, Ad Astra Coach Alliance drives meaningful change that supports goal achievement.
Partnered With Red Cape On: January 2023
The Challenges
What challenges did Ad Astra Coach Alliance want Red Cape to address?
The initial need for Ad Astra Coach Alliance was focus. They were trying to figure out who they were, who they wanted to be, and even if they were moving forward as a business. Their goal was to create clear branding and to rebuild their website to reflect that branding and to get the team to stay focused on that brand.
Why did Ad Astra Coach Alliance face this challenge?
After seven years in business, with 10 coaches also running their own businesses and some working fulltime jobs, Ad Astra Coach Alliance faced a big challenge. The partnership was all over the place, lacked a true presence, and didn’t have its own brand. Getting multiple people on the same page proved difficult, but they knew they needed to get more focused and refine their Ad Astra Coach Alliance brand.
“We came to a point where we had to ask ourselves some really hard questions. And sometimes that’s better when you have a third party involved,” explained Partner Phyllis Collins.
What initial solutions or marketing companies did Ad Astra Coach Alliance try prior to Red Cape?
Ad Astra Coach Alliance had individuals who helped them with their initial brand and website, but because it was siloed help, they didn’t have a cohesive brand. Initially, they tried to work on the branding themselves, but they found it hard to step back and be objective.
The Solutions
Why did Ad Astra Coach Alliance choose Red Cape?
Red Cape was recommended to them by a coach who recognized Ad Astra Coach Alliance needed focus and branding. After trying to do that on their own and it not working, they trusted their coach’s advice and called Red Cape.
How did Red Cape help Ad Astra Coach Alliance solve this challenge?
With an outside perspective, Red Cape played a vital role in helping Ad Astra Coach Alliance clarify their mission, vision and goals, align the team, and refine their business strategy. Through a comprehensive needs assessment, Red Cape helped the Ad Astra Coach Alliance team evaluate their readiness and commitment to moving forward.
Once the branding was refined, Red Cape revamped the Ad Astra Coach Alliance website, enhancing its functionality and incorporating branded copy and design to clearly communicate Ad Astra Coach Alliance’s identity. This enabled the team to focus on coaching while enhancing their online presence.
Red Cape also provided regular, structured support to keep the Ad Astra Coach Alliance team focused and intentional, helping establish systems for long-term success and providing tools and strategies for ongoing marketing.
How did this solution impact Ad Astra Coach Alliance’s business?
“Internally, we all breathed a sigh of relief. The website really keeps us focused on what we are truly trying to offer. I feel like we’re all singing from the same hymnal, now,” shared Phyllis.
By clearly communicating what they offer and helping them stay focused on their core services, the rebranded website provides a more interactive experience and aligns with their professional identity.
What was the timeline?
Because of Ad Astra Coach Alliance’s unique situation, it was a two year process. The first six months were dedicated to determining how they wanted to proceed and who was on board. Once that decision was made it took another year to work through the process.
“It took a little longer than others, but we think that was on us because we were trying to get three minds together. We joked that sometimes it was like herding cats, but Red Cape was so patient. This process is going to make us much more strategic,” explained Phyllis.
The Road Ahead
Were there any unexpected/surprising benefits that Ad Astra Coach Alliance was also able to receive with Red Cape?
Ad Astra Coach Alliance experienced two unexpected benefits. First, it made them aware that they needed to also clean up their technical presence inside their own business. Secondly, this experience helped strengthen their focus. They are more intentional about meeting regularly and how they spend their time together building the business.
Has Ad Astra Coach Alliance signed on for additional services than what she initially engaged Red Cape for?
Ad Astra Coach Alliance anticipates enhancing and elevating their marketing presence and social media. Their next step with Red Cape is technical support and marketing because they know they don’t want to invest their own time on that.
What benefits does Ad Astra Coach Alliance anticipate long-term with Red Cape?
Ad Astra Coach Alliance anticipates several long-term benefits from working with Red Cape. First, they expect more business with ideal clients. Additionally, Red Cape’s expertise will allow them to offload back-office tasks, enabling them to focus on what they do best–coaching, training, and group coaching.
“With a solid foundation in place, we can now focus on growing and executing the business and serving our clients, without being bogged down by operational details,” Phyllis shares.