Katie Cooney – Success Story
Meet Katie Cooney:
Executive Coach, Career and Leadership Consultant
Partnered With Red Cape On: April 2024
Katie brings 20+ years of experience developing leaders at Fortune 500 and other organizations in the US and across the world. In addition to executive coaching and leadership work, she works directly with leaders who are in transition or contemplating their next career move.
As the founder of her own practice, Katie focuses on the development of talented executives, leaders, and potential leaders. Versatile and insightful, Katie delights in helping her clients find greater self-awareness, resilience, and connection with others.
The Challenges
What challenges did Katie want Red Cape to address?
Although Katie had been in business since 2011, she had never focused her marketing in the way that she wanted. Although she responded to requests and relied on referrals, she was not driving her business in a focused way. “My business is a little bit in danger of going everywhere. I was sometimes getting work I didn’t really want and not pursuing the work I really wanted and excel at,” she explained.
Why did Katie face this challenge?
Inattention to marketing was the biggest reason she faced a challenge. She knew it was time to rebrand, pull together her messaging, and drive her own business.
What initial solutions or marketing companies did Katie try prior to Red Cape?
Prior to hiring Red Cape, Katie tried to rework her website by herself but didn’t have the time to give it the attention she needed so it never got launched. “Finding time and applying my attention was a constant challenge,” Katie said. “I’m sure most small businesses can identify with this situation.”.
The Solutions
Why did Katie choose Red Cape?
Katie initially chose to work with Red Cape because she liked what Tiffany Pavelka had to say about relationship marketing, and how she listened to Katie’s needs before presenting solutions. She was impressed with Red Cape’s professional follow-up, pricing, and process to get started.
How did Red Cape help Katie solve this challenge?
Working with Red Cape helped Katie delineate the four areas of her business she wanted to take into the future and which ones she could let go of. They helped her identify the key elements of marketing that she wanted to move forward with and pulled those elements together for her. Red Cape also developed the visual, colors, copy, ad design for her website and helped create a beautiful rebrand.
How did this solution impact Katie’s business?
“Just having that presence of the website gives my business more legitimacy, whether someone is referred or finds me in another way. In the future, I can also see how it will impact my business because I can develop targeted marketing messages for certain audiences, and I will have the tools to do that,” Katie explained.
What was the timeline?
The entire project ran from April through July. Katie said, “Red Cape was great about keeping me on track as we worked together. If my life weren’t so full, no doubt the timeline could have been much shorter!”
The Road Ahead
Were there any unexpected/surprising benefits that Katie was also able to receive with Red Cape?
Katie said she got a good education in online marketing tools. She hadn’t predicted the things she would need to learn and appreciates the way the process sharpened her thinking about marketing,
What benefits does Katie anticipate long-term with Red Cape?
Life changes and businesses evolve. In the future, as things change, Katie anticipates a partner that can help her maintain a flow of marketing, especially with graphic and technical support.