Judy Cirullo – Success Story
Meet Judy:
Executive, Business, and Team Culture Coach
Judy is a talented Business Coach, passionate about helping leaders and teams navigate challenging conversations and make a positive transition in themselves, their team, and their culture.
Raised on a farm, she learned the value of hard work and responsibility from a young age and built a thriving 40-year career in Physical Therapy, having owned and operated four practices in four states. During this time, she assumed the role of chief cook and bottle washer between interviewing, marketing, and running her business.
Backed by a wealth of experience, Judy set her sights on coaching. She aimed to refine her skills in developing other people and combine this with her clinical managerial and ownership background to advance in people development. In 2015, Judy attended coaching school to become a certified professional coach.
Partnered With Red Cape On: July 2022
The Challenges
What challenges did Judy want Red Cape to address?
Judy needed a framework to brand herself more accurately. As she started to shift away from speaking solely to audiences in the Physical Therapy space, she found that other areas were interested in her unique services and thus began to retool her branding and messaging.
She wanted her new messaging shift to reflect not just one-on-one coaching but also her team coaching, team facilitation, and culture work.
Why did Judy face this challenge
Because of her busy schedule as a business owner and coach, Judy tolerated her vastly outgrown branding. Through her Red Cape partnership, she explored numerous opportunities to revamp her website.
What initial solutions or marketing companies did Judy try prior to Red Cape?
Fresh out of coaching school in 2015, Judy partnered with people who were recommended by the program to create her website. Due to a lack of strategy, however, it did not reflect a cohesive message or speak to a specific target audience.
During this time, Judy was also running her healthcare practice, which limited her ability to explore branding and marketing options. Switching to a new marketing person provided make improvements and refined her messaging. However, she eventually outgrew this approach and realized she needed a more comprehensive branding and marketing strategy.
The Solutions
Why did Judy choose Red Cape?
Judy met Tiffany in Karen Cappello’s coaching program and was impressed with how well Tiffany provided social media assistance and answered Judy’s questions quickly. She adds, “Tiffany was always very kind and polite, and that’s something that stood out to me.”
How did Red Cape help Judy solve this challenge?
Judy has been pleased with her whole interaction with Red Cape and how the team accurately weaved together her vision of where she wanted to go and how she wanted to get there. She partnered with Red Cape to deliver her website, branding, and social media, and is currently working with the team to build out her online course.
Being a Team Culture Coach, Judy especially appreciates the personalized conversations and relationships she built with each team member and finds that crucial culture fit with the whole team. This came on the heels of previous experiences with VAs and freelancers that involved numerous communication hurdles, language barriers, and delays in workflow.
“I think one of the things that really attracted me is that the whole team communicates well, and makes sure everybody is being updated and involved,” says Judy.
How did this solution impact Judy’s business?
Judy is pleased with her new site and messaging and loves how it flows with her offerings. She is now more confident in reaching and resonating with her ideal client base.
“My partnership with Red Cape has helped me lay the foundation to build on – and that’s so valuable!” says Judy.
Judy loves how aligned all her branding is across her platforms – from her website – to her social media bios – to every last social media post. This message alignment across platforms has helped bring new direction to Judy’s vision for her business and even helps illuminate conversations with clients.
What was the timeline?
Within 7 months of partnering with Red Cape, Judy established a strong foundation for her branding and marketing. She is generating amazing engagement numbers on her social posts and is already exploring passive income sources with her digital course.
The Road Ahead
Were there any unexpected/surprising benefits that Judy was also able to receive with Red Cape?
Judy has found an ease and a flow with Red Cape.
She loves having access to experts in the Red Cape team – from strategists to tech and ops to get quick assistance. “This experience has been very, very positive for me,” says Judy.
Judy also appreciates Red Cape’s attention to detail and the pushback she gets on messaging or strategy ideas that do not blend with her vision.
Has Judy signed on for additional services than what she initially engaged Red Cape for?
Judy initially started by retooling her branding and website. Pleased with the results, she then signed on for social media marketing to better connect with her ideal audience and expand her visibility.
She is also getting Red Cape’s expertise in creating and launching her digital program and is considering other marketing avenues like a monthly newsletter.
What benefits does Judy anticipate long-term with Red Cape?
Judy looks forward to an exciting future in her consulting and speaking business, Grow Strong Teams. She loves how well Red Cape jumped in and positioned her brand effectively for the long term.
This has helped Judy recoup more time and spend her energy in conversations with her ideal clients. Having a foundation to support her infrastructure and gain momentum in her business has been a huge game-changer.
As a visionary, Judy appreciates having a creative and practical team like Red Cape on her side to get a timeline of how everything will flow. She is excited about putting all the different pieces of her marketing together – from her social media to her digital course – to seize big wins down the road!