Heli Bergström – Success Story
Meet Heli Bergström, Ph.D, PCC (ICF), CMC (ICF)
Certified Executive, Leadership & Wealth Coach
Partnered With Red Cape On: July 2024
The Challenges
What challenges did Heli want Red Cape to address?
Heli approached Red Cape because she needed assistance posting on LinkedIn and increasing her contacts. She also needed a marketing plan to provide a guideline and consistency.
Why did Heli face this challenge?
Heli’s biggest challenge was time. Between balancing a full and part-time job, she couldn’t devote the time needed to grow her LinkedIn profile for her coaching business. “I didn’t have time to do what I bought from them,” Heli lamented. “It just wasn’t getting done.”
What initial solutions or marketing companies did Heli try prior to Red Cape?
One company reached out to her, but their offering wasn’t a good fit. They only provided a platform, leaving her to handle everything on her own, which wasn’t the solution she was looking for. Interestingly, she later learned that Red Cape also used that same platform—but also they handled all the work for her, making the process much easier and more effective.
The Solutions
Why did Heli choose Red Cape?
Heli chose Red Cape because she had previously connected with Kevin and Tiffany during the training of another coach and had observed their work firsthand. Confident in their abilities, she emailed Tiffany to get started, and the partnership took off from there.
How did Red Cape help Heli solve this challenge?
Heli was relieved that Red Cape provided a total solution. After meeting with Heli, Red Cape presented their plan, the timeline for all the posts, and how they were going to search for contacts. “They did everything for me. They came to the table ready, and it was so welcomed,” Heli explained.
How did this solution impact Heli ’s business?
Since working with Red Cape, Heli has doubled her contacts on LinkedIn. The Red Cape team also showed Heli how to post in a way to get new clients, how to create certain kinds of posts, and how to schedule them. “Now I can do that myself. And it only takes about one day. I had four weeks of vacation, and before that I scheduled two months of posts. It was a great feeling,” Heli said.
What was the timeline?
Red Cape worked with Heli for four months and then she had a process in place for her to do her own posts and schedule them ahead of time.
The Road Ahead
Were there any unexpected/surprising benefits that Heli was also able to receive with Red Cape?
“Red Cape ran an experiment for three months where they actively engaged with my posts, leaving encouraging and positive comments. Before starting, they asked if I wanted to be part of this initiative, and I gladly agreed. Throughout the experiment, they provided monthly updates on my progress, including how my numbers were improving. It was a great bonus that significantly boosted my results and motivation.”
Has Heli signed on for additional services than what she initially engaged Red Cape for?
Heli now has a marketing and sales process in place and is considering what she wants to hire Red Cape for next to continue to move her coaching business forward.
What benefits does Heli anticipate long-term with Red Cape?
The biggest benefit Heli anticipates is knowing that she has a partner she can turn to and trust. “I know that when I need their services, I don’t hesitate to contact them and just hire them. It means a lot to me. I was very satisfied with all of them. If you need someone who really does what you need and in the timeline you need, Red Cape is the one.”

