Explore the Latest News in the Coaching & Marketing World
Playing to Your Strengths: Are You Overlooking What You Do Best?
I said something in a conversation recently that made me laugh: “I don’t really like creating from scratch. I’m a really good editor.” I meant it pretty literally at first. Give me a blank page and I’m not necessarily the person who can’t wait to fill it. Give me a...
When Your Website No Longer Reflects Your Business
Someone recently told me about a moment that perfectly captured what I think a good website should do. He was having coffee with someone whose website Red Cape had built. As he explored the refreshed site, he realized, "This is what I’ve been trying to figure out...
When Your Business Evolves, Your Marketing Needs to Evolve Too
I was talking with a business owner recently who said something that stuck with me: “I don't know where my business is heading.” She wasn't starting from scratch. She'd been in business for several years. She had experience, a strong network, and referrals coming...
Signs Your Business Has Outgrown Its Systems
One of the conversations I’ve been having more often lately is with business owners who have built something meaningful. The vision is clear. The business is growing. New opportunities are emerging. Yet somewhere along the way, things start to feel harder than they...
Here’s Why Marketing Is Built on Conversations
One of my favorite parts of my work isn’t building websites, creating content, or planning marketing strategies. It’s listening. Recently, I was talking with someone who works closely with coaches, and our conversation kept circling back to one question I hear all...
The Expertise Trap: Why Doing Less In Business Is More
When people first start a business, they often assume their biggest challenge will be marketing. They worry about social media, websites, visibility, networking, and how they’ll find clients. Yet in my experience, most of the time the problem isn’t marketing. It’s...
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