“You’re so appreciated. Thank you for all you do!”
Imagine you receive a beautiful gift in the mail with a handwritten note like that telling you how much someone appreciates having you as a client.
That gift and note would leave a lasting impression! You would love to continue working with the person and may even consider working with them for additional services.
That’s the beauty of your personal touch!
You can add personal touches to your marketing, through appreciation gifts, handwritten notes, unexpected phone calls, and face-to-face meetings.
The AMAZING outcomes of adding your personal touch:
- A personal touch puts a face to your product or service. Clients will feel a stronger connection with a person than they would a faceless company. This creates a sense of loyalty. Connecting personally makes a bigger impression – it’s easier to remember someone you spent time with than a corporate identity.
- Strong emotional bonds are formed through personal touch. Showing a customer that you care enough to remember significant life events – like their business anniversary – makes them more likely to believe you really care about their success. If you’re a caring and attentive person with their best interests at heart, they’ll feel more secure in the business relationship.
- A personal touch gives you a competitive edge. Reaching out on a personal level demonstrates that you genuinely want to work with the client and you’re motivated to deliver the best customer experience. A personal touch helps your client feel valued and can be a critical marketing strategy.
- A personal touch encourages customer loyalty. All businesses make mistakes occasionally, but loyal customers will overlook minor mistakes. Personal touches allow you to form deeper customer relationships that can withstand price increases and other challenges.
- A personal touch fosters trust. When a customer trusts you because you follow through on your promises and back up what you say, that trust automatically transfers to your company. For high-level transactions, partnerships, and large purchases, establishing trust is essential and requires personal interaction. When you use a personal touch in your sales process, it helps potential clients identify with you.
We encourage you to add some personal touches to your marketing and the follow-up process.
With the end of the year right around the corner, you could send clients a holiday gift that shows appreciation.
It would be even better if it’s something they can use while working with you. Some gift ideas would be a journal, a mug, a wireless charger, or a beautiful pen that can be refilled.
Thanks so much for joining us today! We hope these ideas were enough to get your creative juices flowing.
Please leave us a comment or get in touch if you have any questions!