When Your Website No Longer Reflects Your Business
Someone recently told me about a moment that perfectly captured what I think a good website should do. He was having coffee with someone whose website Red Cape had built. As he explored the refreshed site, he realized, “This is what I’ve been trying to figure...
When Your Business Evolves, Your Marketing Needs to Evolve Too
I was talking with a business owner recently who said something that stuck with me: “I don’t know where my business is heading.” She wasn’t starting from scratch. She’d been in business for several years. She had experience, a strong network, and...
Signs Your Business Has Outgrown Its Systems
One of the conversations I’ve been having more often lately is with business owners who have built something meaningful. The vision is clear. The business is growing. New opportunities are emerging. Yet somewhere along the way, things start to feel harder than they...
Here’s Why Marketing Is Built on Conversations
One of my favorite parts of my work isn’t building websites, creating content, or planning marketing strategies. It’s listening. Recently, I was talking with someone who works closely with coaches, and our conversation kept circling back to one question I hear all the...